A Paytronix Brief: Extracting Customer Insights from Big Data

Executing complex analyses and translating the results into ideas that business leaders can use is what Lee Barnes brings to Paytronix clients. He leads the Data Insights team, and is a self-confessed data geek that can often be found with his team digging into all kinds of data. His undergraduate degree in Mathematics and MBA from Harvard Business School gives him the unusual ability to deliver game-changing insights.

When customers respond to an email campaign, is each response worth the same to your company? Probably not. You’ll end up motivating incremental spending from some subscribers while unnecessarily providing discounts for others, cannibalizing full-priced sales. In this brief, you'll learn how to segment your customers and identify who you should target with your offers and who to avoid. 

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